Product work by Ivan Mavrytiuk

  1. Krea — AI creative suite

    Product design · Growth Design · Product UX/UI · Marketing Website · Lifecycle Emails · SEO

    Growth and product design at Krea (krea.ai), an AI creative suite for generating and editing images, video and 3D. I design the marketing site: product pages for image, video, enhance, train, nodes, realtime and lipsync, the homepage, pricing and API, plus lifecycle emails, SEO pages and growth visuals. Inside the product: the home screen a user lands on after the first visit, boards, the app builder for node workflows and the upgrade flow.

    Live: https://www.krea.ai

  2. yume-me — Visual wish list

    Product design · Founder · Strategy · Brand Identity · UX/UI Design · Development

    yume-me (yume-me.com) is a visual wish list, my own product from idea to release with no team. Paste a link and it pulls the item; upload two photos once and every wish is rendered as a scene with you in it, and the cards drag anywhere on the canvas. Brand, product, interface and the code are all mine, and it’s my ongoing test of how far one designer with Claude Code can get.

    Live: https://www.yume-me.com

  3. Sumit — Expense tracker

    Product design · Founder · Strategy · App Design · UX Writing · Development

    Sumit is an expense tracker I’m building for myself. Type it, say it, snap a receipt or drop a screenshot, and the AI reads the merchant, total and items and files the expense in the right category and wallet: Wise, Revolut or PayPal. A home-screen widget asks what lunch cost before you forget, and the tone of voice is set to keep you tracking. Product, interface, copy and code are mine.

I have a founder's habit. I design the brand and the product, then I build the thing. Identities become interfaces, and interfaces ship as production code. AI runs through all of it. The judgment stays handmade. Based in Berlin, currently at Krea, previously leading design for startups and studios.

Krea home screen on a MacBook: featured tools, a ‘finish these five’ checklist and outcome-based presets
Wish list scene: a jacket and a perfume bottle as cards over a mountain sunset with a red glow
Sumit home: a glossy pink orb greets ‘Happy Friday, Ivan’ above quick expense chips and a ‘Type any expense’ bar

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Krea
AI creative suite

Growth Design
Product UX/UI
Marketing Website
Lifecycle Emails
SEO

Live